This week’s Apple Loop includes a third iPhone 7 model, Apple rationing its new technology, how to market the iPhone 7, the iPhone 8 weakening Samsung, details on iOS 9.3.3, a new proposal for streaming music fees, more ‘Shot on iPhone’ campaign adverts, and how Apple wins at Pokémon GO.
The wild success of Pokémon Go has illustrated the potential of augmented reality (AR) to the masses. It has also inspired a number of archaeologists to begin to ponder how iOS and Android AR apps could be used to involve students and the general public in the history and heritage of various archaeological sites. In the wake of Pokémon Go mania, gamifying archaeology presents more possibilities for engaging the public and preserving cultural heritage than ever before.
The world is currently in the grips of an obsession with Naintic Inc’s Pokémon GO, the world’s most successful augmented reality game. It has taken over your social media feeds and your friendly neighborhood park. Police in Australia are issuing statements reminding people to look up from their phones when they are playing and crossing the street, people are being mugged and one man was already fired from his job over it. The game has been blamed on a lot of things, prompting E! Online, of all outlets, to call it dangerous.