The Single Sales Letter Landing System
Published by Michael Wright in Writing for the Web, 1 month 3 weeks 3 days 5 hours 14 minutes 30 seconds ago
Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.
One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers and giving yourself the opportunity to attempt future upsales -- you're allowing them to leave and never return.
In addition to an auto responder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an ebook or a piece of software. If you don't have the skills to do either, you can always hire a professional to do it for you through a freelance site. You will then either want to sell this product and attempt to get subscribers from your thank you page or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).
Another thing you absolutely must have before you get started is a check out service. You may want to consider Google Check Out, Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or 2 Check Out. All of these services will allow you to make transactions quickly. Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and
a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.
The sales letter landing system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams and how you can manipulate them.
Let's start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales letter.
Whether it's a free newsletter or a product for sale, the landing page system you create should include a one time offer, which will compel them to take action subscribe, buy, etc. Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can upsell. One quick way to upsell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.
Also, if you haven't yet asked them to join your mailing list, this is where you should do it on your thank you page. Once they opt-in to your list, you now have a whole new options you can use in conjunction with the landing page system to generate revenue.
One such option is selling ad space in your newsletter or ezine. The more people you have reading your newsletter, the more you can generally charge for adspace; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.
Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra. The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.
It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general.
One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money in the garbage. Rather than creating a relationship with customers and potential customers and giving yourself the opportunity to attempt future upsales -- you're allowing them to leave and never return.
In addition to an auto responder, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an ebook or a piece of software. If you don't have the skills to do either, you can always hire a professional to do it for you through a freelance site. You will then either want to sell this product and attempt to get subscribers from your thank you page or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).
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Another thing you absolutely must have before you get started is a check out service. You may want to consider Google Check Out, Paypal, a Shopping Cart Service, Click Bank, Sale Flurry, or 2 Check Out. All of these services will allow you to make transactions quickly. Another thing you must have before you get started is a set of graphics, which usually includes a graphic header, a check out button, background wallpaper, and
a half-decent picture of yourself. You can probably provide the picture of yourself, but you might want to hire a professional to do the rest.
The sales letter landing system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams and how you can manipulate them.
Let's start with the landing page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your landing page should always be an opt-in form. Others will suggest that it should simply be a sales letter.
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Whether it's a free newsletter or a product for sale, the landing page system you create should include a one time offer, which will compel them to take action subscribe, buy, etc. Once they subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can upsell. One quick way to upsell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.
Also, if you haven't yet asked them to join your mailing list, this is where you should do it on your thank you page. Once they opt-in to your list, you now have a whole new options you can use in conjunction with the landing page system to generate revenue.
One such option is selling ad space in your newsletter or ezine. The more people you have reading your newsletter, the more you can generally charge for adspace; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.
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Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra. The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them.
It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general.
About Michael Wright
Michael Wright is a software developer and internet entrepreneur owning a network of domains and websites. For specialized information on sales letter creation, visit his website at http://CopywritingWealthSystem.com
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