Write Your Corporate Blog - You Don't Have to be a "Writer"
Published by Justin Stewart in Writing, 2 months 2 weeks 5 hours 25 minutes 56 seconds ago
Do you think only writers are capable of having great weblogs? Most of the people who blog have no more writing credentials, maybe even less in some cases, than those who write the most informative and relevant corporate blogs. If you're capable of expressing your thoughts with the written word to a reasonable degree, you can have a successful corporate blog.
Your corporate blog is a means of connecting with your customers and forging a relationship that will last for a long time. While some posts are sure to link to products in the context of product comparisons or reviews, or announcements of new products or services, depending on your business, most posts in your corporate blog will be informative, entertaining and/or thoughtful, rather than about sales.
Many business people are so sales-oriented. They have trouble with the idea of writing anything but sales pitches and advertisements, and think they can't write well enough to blog. Here are some tips to help you write and manage blog posts if you're not a writer, or if you're feeling intimidated by writing.
Write How You Speak Too often, non-writers will try to mimic what they think of as "writerly" writing. They might want to say that their rose fertilizer will give you bigger, better blooms than any other type of fertilizer. And that's what they should write, too. But they write something like, "Our floral fertilization formula will provide optimal nutrients for your botanical pursuits..." Sounding stuffy, overblown or falsely academic isn't going to help your customers relate to you. Pretend it's a letter or an email to a friend, and write to be understood.
Use Spell Check
No, you really don't have to be a writer to manage blog posts well and have a successful corporate blog. But if your posts are peppered with spelling mistakes, bad grammar and sentence fragments, many would-be-readers and customers will disappear. The spell-checker in your word processing software is a handy tool that can save you from most mistakes.
Write your post, spell check it, then set it aside for at least an hour or two. Then go back and slowly and carefully proofread it. You'll catch mistakes you hadn't noticed before, and you may even decide to make other changes for emphasis or clarity. If you really are uncomfortable with writing a corporate blog post, have someone else look over it before you publish, to catch the things that spell-checkers don't. Or, if you really feel out of your element, you can have someone else write and manage blog posts for you.
Write Honestly
Your enthusiasm can save you from a multitude of sins. If you're writing about something that's important to you and your company - a particular charity, or opinion, for instance - your customers aren't going to come away thinking about how you misspelled "homelessness." They'll only remember your passion for the subject and the things you said, not the words you used to say it.
Your corporate blog is a means of connecting with your customers and forging a relationship that will last for a long time. While some posts are sure to link to products in the context of product comparisons or reviews, or announcements of new products or services, depending on your business, most posts in your corporate blog will be informative, entertaining and/or thoughtful, rather than about sales.
Many business people are so sales-oriented. They have trouble with the idea of writing anything but sales pitches and advertisements, and think they can't write well enough to blog. Here are some tips to help you write and manage blog posts if you're not a writer, or if you're feeling intimidated by writing.
| Get On Google Find The Key To Google Success With The Google Back Door... | Domain Dashboard Manange Domains, Stats, And Keyword From One Control Panel. |
| Recommended by Team77 | |
Write How You Speak Too often, non-writers will try to mimic what they think of as "writerly" writing. They might want to say that their rose fertilizer will give you bigger, better blooms than any other type of fertilizer. And that's what they should write, too. But they write something like, "Our floral fertilization formula will provide optimal nutrients for your botanical pursuits..." Sounding stuffy, overblown or falsely academic isn't going to help your customers relate to you. Pretend it's a letter or an email to a friend, and write to be understood.
Use Spell Check
No, you really don't have to be a writer to manage blog posts well and have a successful corporate blog. But if your posts are peppered with spelling mistakes, bad grammar and sentence fragments, many would-be-readers and customers will disappear. The spell-checker in your word processing software is a handy tool that can save you from most mistakes.
| SEOelite The Grand Daddy Of All SEO Software Our Website is ranked #1 in Google | Traffic Travis Do you want to achieve top -10 rankings in Google, Yahoo, and MSN? |
| Recommended by Team77 | |
Write your post, spell check it, then set it aside for at least an hour or two. Then go back and slowly and carefully proofread it. You'll catch mistakes you hadn't noticed before, and you may even decide to make other changes for emphasis or clarity. If you really are uncomfortable with writing a corporate blog post, have someone else look over it before you publish, to catch the things that spell-checkers don't. Or, if you really feel out of your element, you can have someone else write and manage blog posts for you.
Write Honestly
Your enthusiasm can save you from a multitude of sins. If you're writing about something that's important to you and your company - a particular charity, or opinion, for instance - your customers aren't going to come away thinking about how you misspelled "homelessness." They'll only remember your passion for the subject and the things you said, not the words you used to say it.
About Justin Stewart
Looking for some great information and deals on Bass Boats? Check out http://www.bass-boats-for-sale.com for all the latest news and special offers.
Resources
 Tri State Defender | Manhattan Public Library holding art and writing contest for MLK ... KTKA.com, KS - Write down your experience or the story of someone you know and submit it to the annual Manhattan Community Martin Luther King Jr. Art and Writing Contest. ... King's 'Peace' theme puts youths' skills on display |
Learn the craft of writing at UCLA Moorpark Acorn, USA - UCLA Extension presents the 2009 Writers Studio, four days of intensive writing workshops held Feb. 5 to 8 at 1010 Westwood Center, Los Angeles. ... |
Combination Handcuff Key and Writing Instrument: Great Idea? Inventorspot - by Cosetta The Combination Handcuff Key and Writing Instrument also referred to among the non-incarcerated as Patent#US 6880369, is comprised of a pen that ... |
Poet Carolyn Forché to speak for Writing Program Reading Series ... News from Washington University in St. Louis, MO - 8, 2009 -- Poet Carolyn Forché, the visiting Fannie Hurst Professor of Creative Literature in Washington University's Writing Program in Arts & Sciences, ... |
Midwest Writing Center class 'basics for beginners' Jan. 31 Quad-Cities Online, IL - Join professional writer and editor, Jane Van Vooren-Rogers on Saturday, January 31st, from 1-3 pm at the Midwest Writing Center for this valuable workshop. ... |
Writing - Google News