How To Write Effective Sales Copy
Published by Benjamin Bressington in Business, 2 months 3 weeks 5 days 23 hours 16 minutes 42 seconds ago
Powerful copy sells. Whether you want to sell a product or a service, you must have compelling sales copy that grabs your customers' attention and shows them how they are going to benefit from purchasing your product or service.
Focus on the benefits
Before you sit down to write your sales copy, consider how your product or service is going to actually benefit your target market. If you really want to create effective sales copy, you must focus on the benefits to your customers rather than focusing on the features.
The features of your product or service aren't as important to your target market as how that product or service is going to benefit them. For example, a feature of a hybrid vehicle is higher miles per gallon than traditional vehicles while the benefit to the consumer is saving considerable money on gas.
Put yourself in your customers' shoes You must also put yourself in the shoes of your customers: Understand how they view your product or service. For every line you write in your sales copy, imagine you are a customer and ask, "So what?" Make sure your customers will care about every word in your sales copy.
Your sales copy must also show your potential customers why they should do business with you over the competition: What do you have to offer that is unique? What is your Unique Selling Proposition (most commonly referred to as USP)?
Your USP might be the fact that you offer a high-end product; you might offer an ironclad money-back guarantee, or your product or service might have the lowest price available. Focus on your USP it's why you stand apart from and above the competition.
Write an attention-grabbing headline Once you've identified how your customers can benefit from your product or service and your USP, you're ready to start your first draft of sales copy. The first thing your prospective clients are going to see is the main headline so make sure it pops.
Your headline should command the attention of your readers, pique their curiosity, and compel them to read further. Don't necessarily use the first headline you write; rather, write several headlines and choose the one that is the most compelling.
Compose a powerful introduction
The introduction follows your headline and it has to be just as compelling, if not more so, to convince your reader to keep reading the rest of the sales letter. In fact, studies have shown that those who read the headline and continue to the introduction are more likely to read the rest of the sales letter if the introduction is compelling enough to hold their attention. Add sub-headlines
Most sales copy online is extensive, which means you'll need to add sub-headlines to your sales letter. Your main headline and sub-headlines must all focus on the benefits of your product or service to your customers.
Use testimonials
To enhance your sales copy, include testimonials from current or previous customers, preferably adding a photo to each testimonial. Testimonials will add to your credibility and give prospective customers the confidence to purchase from you. End with a call to action
Finally, end your sales letter with a call to action. A call to action simply means you are asking your readers to do something, such as purchase your product or service.
Focus on the benefits
Before you sit down to write your sales copy, consider how your product or service is going to actually benefit your target market. If you really want to create effective sales copy, you must focus on the benefits to your customers rather than focusing on the features.
| Professional Web Hosting Unlimited add-on domains Free setup, Free domain | SEO Get Top Rankings On Yahoo Google And Msn. Fast Ranking. |
| Recommended by Team77 | |
The features of your product or service aren't as important to your target market as how that product or service is going to benefit them. For example, a feature of a hybrid vehicle is higher miles per gallon than traditional vehicles while the benefit to the consumer is saving considerable money on gas.
Put yourself in your customers' shoes You must also put yourself in the shoes of your customers: Understand how they view your product or service. For every line you write in your sales copy, imagine you are a customer and ask, "So what?" Make sure your customers will care about every word in your sales copy.
Your sales copy must also show your potential customers why they should do business with you over the competition: What do you have to offer that is unique? What is your Unique Selling Proposition (most commonly referred to as USP)?
Your USP might be the fact that you offer a high-end product; you might offer an ironclad money-back guarantee, or your product or service might have the lowest price available. Focus on your USP it's why you stand apart from and above the competition.
| Domain Dashboard Manange Domains, Stats, And Keyword From One Control Panel. | Reciprocal Manager Increase Your Link Popularity,FLOOD Your Website With FREE Traffic |
| Recommended by Team77 | |
Write an attention-grabbing headline Once you've identified how your customers can benefit from your product or service and your USP, you're ready to start your first draft of sales copy. The first thing your prospective clients are going to see is the main headline so make sure it pops.
Your headline should command the attention of your readers, pique their curiosity, and compel them to read further. Don't necessarily use the first headline you write; rather, write several headlines and choose the one that is the most compelling.
Compose a powerful introduction
| WhyPark.com Stop Parking Your Domain Names... Start Driving Traffic & Revenue | Get On Google Find The Key To Google Success With The Google Back Door... |
| Recommended by Team77 | |
The introduction follows your headline and it has to be just as compelling, if not more so, to convince your reader to keep reading the rest of the sales letter. In fact, studies have shown that those who read the headline and continue to the introduction are more likely to read the rest of the sales letter if the introduction is compelling enough to hold their attention. Add sub-headlines
Most sales copy online is extensive, which means you'll need to add sub-headlines to your sales letter. Your main headline and sub-headlines must all focus on the benefits of your product or service to your customers.
Use testimonials
| EZ SEO News Keyword Analzyer, SEO website Builder, Sitemap Creator. | SEOelite The Grand Daddy Of All SEO Software Our Website is ranked #1 in Google |
| Recommended by Team77 | |
To enhance your sales copy, include testimonials from current or previous customers, preferably adding a photo to each testimonial. Testimonials will add to your credibility and give prospective customers the confidence to purchase from you. End with a call to action
Finally, end your sales letter with a call to action. A call to action simply means you are asking your readers to do something, such as purchase your product or service.
About Benjamin Bressington
Bejamin Bressington is the Internet Sales Doctor the catalyst in your online business success. Available to Seminars, Speaking Coaching and mentoring. Check out Internet Sales Doctor for further FREE Business Tips to Boost Your Profits Now
Resources
Business Highlights Forbes, NY - But officials could not say when many homes and businesses across Europe could turn on their heating again after two days without gas during freezing winter ... AP Business NewsBrief at 5:22 am EST AP Business NewsBrief at 11:14 am EST |
Oakland business cleans up after riot Bizjournals.com, NC - Alameda Strides, a mental outreach service on 17th Street, where Callahan works, was one of many businesses vandalized in Oakland during a Wednesday night ... |
Better Business Bureau warns about fraudulent weight-loss endorsements Anderson Independent Mail, SC - The Better Business Bureau is warning customers of online ads relying on celebrity endorsements to sell acai berry-related weight loss products. ... Better Business Bureau issues a warning about acai berry BBB Says Acai Berry Trial Offers Not So Sweet Consumers warned to avoid 2 supplement sales sites |
Vivitek Launches Seven Business and Home Theater Projectors PC Magazine - Both are aimed at home, business, or school use, and both can accept 720p and 1080i HDTV signals. Both are also available now, according to Vivitek, ... |
An affordable-housing plan from business groups Los Angeles Times, CA - Businesses have long complained that such a policy — though required in more than 100 other California cities — could stifle development in Los Angeles if ... LA coalition unveils affordable-housing plan |
Business - Google News